the Shop by 

miss wonder

Curated by Miss Wonder, the alter ego of renowned etiquette expert Sara Jane Ho, our WeChat e-commerce shop brings beauty, wellness, and quality living products from all over the world to our followers in China. 

Our ethos is to help women live a more positive life.

we bring niche 

premium lifestyle brands 

into the Chinese market.

With Miss Wonder as your point of entry, test viability for your product with our premium, female, millennial audience. Once a product is successful, we have the capability to be your exclusive distributor in China. We make the process seamless for our partners ensuring transparency, clarity, and ease.

For information about becoming a partner, selling your products on our shop, or expanding your brand into the Chinese market, contact us.

WE GIVE 3% OF PROCEEDS TO SUPPORT GIRLS PROTECTION CHARITABLE FOUNDATION IN CHINA. 

Established under the China Foundation of Culture and Arts for Children (中国少年儿童文化艺术基金会) in 2013 by a hundred female reporters, the girls protection project is a charitable mission to protect children from sexual abuse. The organisation released a standard handbook for children and a step by step teaching outline for teachers and volunteers.

It all started

when founder Sara Jane Ho spent a year as a full time volunteer in the poorest regions of China in 2009. There in Sichuan Yilong she met a resilient little girl called Zhou Huaqiong who walked 30km a day to and from school to pursue her education. Sara realised that the opportunities she was lucky enough to have – access to education and the ability to live life on her own terms – didn’t even occur to little Zhou Huaqiong. Sara was compelled to sponsor the rest of Huaqiong’s education.

In that moment, it became crystal clear that while talent is equally distributed, opportunity is not. It was from that realisation that 10 years later a new kind of retailer in China is born, one with giving back built into every, single transaction.

Our Customer Demographics

27%

26%

20%

5%

4%

3%

15%

Shanghai

Beijing

Guangdong

Jiangsu

Sichuan

Jiangzhe

Other

Age Demographics

24-35 years old

75%

Highest level of education

Bachelor's degree

60%

Master's degree

30%

Marital Status

Marital Status - Single

52%

Children

35%

Annual discretionary online spending

USD $12,000

Average customer spend on Wondershop

USD $150

Best Selling categories by Sales

From the shop

Products

We invite niche lifestyle brands in beauty, wellness and quality living to enter China.