MISS WONDER IS A MEDIA AND MERCHANDISING COMPANY

founded as a testimony to modern etiquette and entertaining. The company holds four major brands under its umbrella.

We are a team of bilingual and bicultural individuals working hard to bring the best of the world to our followers in China.

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何佩蓉 Founder & CEO

Sara Jane Ho

A native of Hong Kong, Sara Jane Ho is the founder of Miss Wonder Omnimedia. She first established Institute Sarita in 2012, China’s first etiquette school that made waves in the media all over the world.

She is the author of the best-selling etiquette book “Finishing Touch: Good Manners for the Debutante” 《生而优雅-淑媛礼仪》published by CITIC in 2016 for the Chinese market. In 2020 she launched a paid podcast “21 Days to Becoming a Learned Lady”《21天淑媛养成记》on Ximalaya. Sara hosts The Sara Show, a lifestyle celebrity interview show bridging East and West, on Beijing Television and Tencent Video.

Sara is on the BBC “100 Women” in 2015 and Forbes list “Future Women in the Mix in Asia: 12 to Watch” in 2013. A citizen of the world, she has lived in Asia, Europe and USA. She is an avid horse rider and competed in the Beijing Longines Masters show jumping competition in 2014 in the Bird’s Nest.

Sara attended Phillips Exeter Academy, Georgetown University, and Harvard Business School. She currently sits on the College Board for Georgetown University.

高婕 VP Content

Jodie Gao

A native of Chengdu, Jodie is co-founder and head of editorial content at Miss Wonder Omnimedia.

Jodie is a veteran in lifestyle media. She began her career in Beijing at the publicly listed SEEC Media Group launching Better Homes & Gardens magazine in China, followed by launching Good Housekeeping magazine at Trends Media Group. It was during this time as an editor that she reached out to Sara to feature her in Good Housekeeping China’s February 2013 issue and the two became friends.

In 2013, Jodie entered the tech sector as a buying director at Leho, an e-commerce startup backed by SAIF Partners, where she was responsible for merchandising, procurement and sales. In 2014, she joined Hai Wan Wang, a Sequoia-backed online travel agency company, where she was ran content, new media and marketing. In 2016, she co-founded and served as Chief Marketing Officer for Location Hunter, a rental platform for restaurants and events spaces, after which she joined Miss Wonder.

Jodie graduated from Sichuan University with a bachelor’s degree in art and design. She studied a master’s degree in landscape architecture at Southwest Jiaotong University.

童轶吉 VP Brands & E-Commerce

Yi Tong

A native of Shanghai, Yi is director of e-commerce and brands at Miss Wonder Omnimedia. Yi has over 10 years of experience in supply chain management planning, brand operation, and e-commerce in both UK and China. 

Yi’s most notable e-commerce experience was at YHD (Yihaodian), an online grocery store owned by Walmart until it was acquired by JD. There she was responsible for direct-import and cross-border goods, including sales and procurement across a variety of categories from alcohol to personal goods. Yi led the team to achieve sales of more than RMB 300 million. She has also consulted to e-commerce start ups as well as more established multi-brand retailers such as The Beast. 

After this, Yi held a senior marketing role at Shanghai Zhongfu Group, starting their chia seed brand as well as managing full channel sales activities of existing alcohol and health supplement consumer brands online, in O2O new retail and F&B, including such outlets as JD, Hema, Costco, Family-Mart, and Starbucks.

In 2009, Yi began her career at tool distributor B&Q in the UK, responsible for the sourcing and purchasing of new and existing products from far east suppliers. 

Yi graduated from the University of Birmingham with a master’s degree in MSc Finance. Prior to that, she received a bachelor’s in civil engineering from University of Shanghai for Science & Technology.

闻滔 E-Commerce & Brands

Jason Wen

A native of Shanghai, Jason is on the e-commerce and brands team at Miss Wonder.

Jason is marketing and sales veteran in the premium personal care space. Prior to joining Miss Wonder, Jason spent 4 years as sales director of Burt’s Bees as part of their Asia entry team, and was responsible for China e-commerce, trade, marketing and sales for the rest of Asia.

Prior to Burt’s Bees, Jason was with GlaxoSmithKline in personal care, oral care, OTC and nutrition, managing offline sales channels, and prior to that he was a senior marketing executive at Colgate-Palmolive in oral care. Both roles were based in Hong Kong covering Asia. He began his career at Nielson Company as a retail measurement analyst covering FMCG clients.

Jason graduated from Harbin Engineering University and then City University of Hong Kong with a masters in integrated marketing communications.

Producer

Marcel Arsenault

Marcel is the Producer of Sara Show on Beijing Television and Tencent Video. He is also the Producer of The Sara Jane Ho Show, our YouTube Channel, and based in New York.

Marcel is a veteran TV executive who has developed some of the biggest hits on US cable from TLC’s 90 Day Fiancé Franchise, WeTV’s Love After Lockup and many more. He has a knack for spotting projects that tap the zeitgeist and developing them into commercial successes. Marcel has developed and sold hundreds of hours of unscripted and scripted television for networks including Disney+, Snapchat, Comedy Central, TLC, Discovery, History Channel, A&E and more.

Marcel and Sara met freshman year at Georgetown University and Marcel graduated with a bachelor’s degree in American Studies.

Producer

Brais Revalderia

Brais is Co-Producer of Sara Show on Beijing Television and Tencent Video. He is also Co-Producer of The Sara Jane Ho Show, our YouTube Channel, and based in New York.

A native of Spain, Brais is an award-winning Producer and Director in his own right with accomplished works in filmmaking, documentaries, commercials, and TV productions.

His film Arde Lucus has received over 30 international awards at film festivals worldwide. He has also worked with world-renowned recording artists such as Rubén Blades, Fonseca, Lionel Richie, and Rodrigo Suricato and has led projects for NY Fashion Week, NBA, Chivas Regal, Gatorade, Saks Fifth Avenue, Latin Grammy Awards and more. Currently he has two award-winning films on the festival circuit, the documentary Lordemani, and a sci-fi short, 237NP.

Brais has a bachelor’s degree from Universidad Europea de Madrid in Audiovisual Communications and a master’s degree in film making from The New York Film Academy.

Communications Director

Isabel Mayoral

Isabel is our Communications Director based in Miami.

A native of Colombia, Isabel is a seasoned communications and customer experience professional with more than 12 years of experience leading, producing, running, and supervising events and communication strategies for Fortune 500 senior executives and startups.

Isabel has a master’s degree in Strategic Communications from Columbia University and a bachelor’s degree in Corporate Communications from Baruch College. Isabel manages our communications and outreach efforts in the United States and Europe.

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